I’m here for you.

My Purpose

I’m a thought partner and guide for those contemplating a career change. I coach from experience, with honesty, curiosity and optimism. What I want for myself, I want for everyone: to live true to personal values and to experience meaning, passion and purpose in life and work.

  • My story.

    I've been through 3 major career transitions and have explored over a dozen potential career paths. This is my story of discovering meaning, passion and purpose.

  • Act 1. Graduation

    Graduation is a time of great optimism and hope. We’re eager to take on the world, and make something special of ourselves. I wanted to get a great job, make a tonne of money, and make my parents proud. What I got instead was “retail”.

    Before my first career ever began, I had already been a camp counsellor for special needs kids, a paper pusher for the government, and a secret shopper security guy. I had worked in an industrial packaging plant, cubicles of many different kinds, and even a psychiatric ward. I learned mostly about what I didn't want to do, which is valuable as well, but not as satisfying.

    As much as I resented retail, I liked selling jeans. It was mostly talking to people, offering useful points of view, and helping people make confident decisions about their clothes.

    But I was ambitious, I wanted much more.

  • Act 2. Recruitment

    I wanted a corporate job, at a really big company. I wanted a mega salary and 4 weeks vacation. I wanted stability and financial security. I wanted independence. I wanted freedom.

    But if I'm honest, I was more motivated by the opposite. I was afraid of failure, of disappointing my parents, and of embarrassing myself among my friends. The anxiety and boredom were crushing. I put a lot of pressure on myself and ended up on the couch every night watching “scrubs” till 4 in the morning.

    But I remained resourceful and open-minded. I found a unique "admin/jr. recruiter" position at a small IT company and was incredibly relieved to be starting a real career. Interviewing candidates was like going backstage, behind the scenes. I loved it.

    And I steadily climbed the corporate ladder.

  • Act 3. Architecture and Design

    Within 6 years I was in a national-level role at IBM Canada where I was happy and thriving. I saved some money and started shopping for an apartment. I fell passionately in love with architecture and design. I had a girlfriend and bought a two-story loft. But crisis was soon to follow.

    The 2008 financial markets famously crumbled, as did my job, and along with it my prior notions of corporate stability. Rather than return to recruitment I embraced my new passion wholeheartedly. I took the opportunity to reinvent myself. I wanted to become an entrepreneur. I wanted to be independent. I wanted to be free.

    I took big risks. I bought a rental property, something I had wanted to do for a long time, but with a friend’s friend I had met only 6 months prior. I leased $10,000 worth of camera equipment to freelance as a photographer of architecture and design. I sold the loft apartment I loved to make it work.

    Only to pivot again within 18 months.

  • Act 4. Real Estate

    I had been feeling a sense of mastery over my career, having taken it into my own hands. But there was a cost. Perfectionism, obsessive control, and self-criticism led to overwhelm, burnout, and procrastination. Sure, there were moments of triumph, but overall my photography business floundered. For the first time, I was the captain of my own ship, but I had no idea how to sail.

    So foolishly or not, I went back to school. I got an MBA and focused on real estate, following my love for the built environment. I wanted to become a developer, I thought. I would make my mark on the Toronto skyline one day.

    After my masters degree I landed at a boutique development firm. The very company that built the loft apartment I loved so much! I would eventually see the projects I worked on become beautiful homes. I bought another income property. I had become obsessed with real estate. When my boss recommended that I get a realtor's license, it immediately made a lot of sense.

    That decision led to 12 years in a thriving and fulfilling career. But as you know, that is not the end of the story.

  • Act 5. Coaching

    Being a Realtor is a lot of fun. It’s complex, and the stakes are high. I learned that a single conversation can make a powerful impact. I really enjoyed talking to people about homes. I offered useful points of view from my experience, and I helped a lot of people make confident decisions about where to live.

    I started to see more patterns. I always seemed to be guiding clients through a process. And often, my tendency to be honest, resourceful, and optimistic were factors for success. I would learn later that these are my character strengths, values that I naturally express.

    But as crises go, covid was a doozy. My business took a big hit, and I found myself exploring new pastures yet again. I wanted to leverage my strengths, I wanted greater freedom. I wanted to make an impact.

    I found coaching, and I was a beginner again.

  • The Final Act. New Beginnings

    The art of coaching is nuanced, and its power can manifest in a single conversation. I’ve experienced it myself. There is magic in thinking out loud with someone who holds you in higher regard than you do yourself.

    As a coach, I'm growing every day. I’m so grateful to all the clients who trust me with their time and attention. They have taught me at least as much as they have learned for themselves.

    What I want for each of my clients is simply what I’ve always wanted for myself: To just be myself. To express myself honestly. To live a life true to myself, in alignment with my values. To know that I have a perspective worth sharing and to not be so afraid of the necessary failure that is inherent in success.

    If I could go back in time and chat with that recent grad on the couch, I would tell him that everything is unfolding as it should, so he doesn't have to feel so hopeless, ashamed, and alone. But I would also give him some hard truths. That this won’t be the last time you feel lost, even as you enjoy the heights of finding clarity and direction. That as much as you have learned about yourself there is still much more to learn.

    I would tell him to keep doing what he’s doing. Just keep talking to people. Offer them useful points of view. And see if you can help them make confident decisions for themselves.

My Education and Experience

  • Academia

    Bachelors of Psychology, with an economics minor, University of Waterloo. Masters of Business Administration, Toronto Metropolitan University. The Science of Well-Being, Yale University

  • Recruitment

    3 years IT contingent workforce placement, 2 years corporate recruitment at IBM Canada, 1 year National Diversity Recruitment at IBM Canada.

  • Real Estate

    12 years experience at various brokerages including Berkshire Hathaway HomeServices, represented over 110 clients in more than 160 transactions. Landlord, and ex Airbnb Operator.

  • Certification

    Certified Life Coach through Jay Shetty's certification school, accredited by the Association for Coaching (AC) at AACT level.

My why.

My everything.

Other Explorations

Other Explorations

Real Estate.

I maintain my membership with the Toronto Real Estate Board, and am still registered with OREA and CREA. However, my Realtor’s license is parked and I do not actively trade. I’m able to reactivate easily, when I want to transact my own properties, for example.

Consultations can be useful if you want an unbiased opinion (since I won’t be representing you). Our time is spent clarifying what you’re looking for, helping you prioritize and think about various tradeoffs. We can use Value Elicitation Sessions to understand your search, and then translate your values into real estate requirements to make sure your new home is conducive to the life you want to lead. DM me if you want to chat real estate.

Start ups.

In 20XX I was featured on CBC for a promotion where I refunded up to 80% of the buyer agent’s commission to my client depending on how many homes they looked at. I wanted to serve buyers who had already decided which home to purchase, while also needing an agent to represent them for the negotiation and guide them through documentation.

Years later I would be accepted into a local incubator to build a second iteration of this theme, where the client pays fixed fees for offer negotiations whether they are successful or not.

I have such a crush on the start-up life, and can offer founders the kinds of conversations that clarify their visions and ensure the projects they pursue are value-aligned. All entrepreneurs are subject to occasional seasons of doubt, wandering, or fear. It is precisely in these moments, that a thought partner can be so valuable. DM me if you want to chat start ups.

Design.

I’m passionate about architecture and design, and I especially love homes. When we bought a family home in 2018, I led the renovation and continue to be the driving force behind all things design.

Over the years, I have designed and built a few consumer product prototypes. One of which, the Modern Cat tree, had 2 sales on etsy but it never entered production. And that was at over a decade ago! In the last few years however, I’ve realised a vision of a convertible DJ console / standing desk which I currently use everyday. I’ve also created a filtration apparatus for saltwater reef and fish keeping.

Photography.

My last photography assignment was in 2022, for Giaimo and their heritage project at 950 King St. west. My two editorial publications occurred in 2010, appearing in Enroute Magazine, and Ritz Carlton Magazine.

In that same year, I had big break up, so I organized a Charity art auction for the LSCC in which artists from all over the city donated their work. I had a piece in it as well, of course.

Should other similar opportunities arise, I would be more than happy to search my catalogue for a piece fitting of the theme or curation for donation. Contact me to discuss your project!

Hospitality

I loved this tri-plex of mine in the Junction in Toronto. It was a source of great pride. It served my family well when my mom needed a place to stay, she had the main floor apartment and I was upstairs. We put a door inbetween the units so it was like we lived together. Later, I would rent parts of it out on Air-bnb, even adding a door in hall upstairs so that I could still use my room and office while guests were checked in.

Selling the house during the pandemic was hard. But it produced a valuable insight that impacts my self-worth to this day. I realized that it wasn’t the house I was proud of. It was myself. After that, I wasn’t sore about selling it anymore.

Anyway, I love hotels and hospitality, and maybe one day I’ll partner with a friend and run a boutique hotel in Spain or something.

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